I couldn’t resist! Its not like this is anything new, but its pretty cool that SA is beginning to use it in Marketing. I’m talking Augmented Reality, and nope, I am NOT talking about boobies peeps! This is augmentation of another kind! Its quite amazing really. My mind is whizzing with potential applications for this kind of innovation.
Augmented reality is a combination or rather blend of real-world and computer generated data in real time. The videos explain it best so check them out.
AtPlay used it for Wordworth books. Clever people!
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